Vidanta launches new luxury cruise line.

Vidanta Cruises will operate a 298-passenger cruise ship in Mexican waters

Mexico’s largest hotel and resort conglomerate has announced the launch of a Mexican cruise line. With its new Vidanta Cruises, Nayarit-based Grupo Vidanta now has travel operations on both land and sea.

The company told a ceremony in Mexico City this past week that it has invested 2.7 billion pesos (US $139 million) in the 153-meter Vidanta Elegant.

The ship will carry up to 298 passengers in its 149 cabins and suites and offer a crew-passenger ratio of 1-1 instead of the usual 1-5 in order to ensure a private and exclusive experience for customers.

The Vidanta Elegant has six public decks equipped with a wide range of gourmet restaurant options, 11 bars and lounges, a virtual reality area, a spa and gym, several Jacuzzis and an open-air swimming pool on the top deck.

Grupo Vidanta vice-president Iván Chávez highlighted the launch as a historic moment for the national travel industry.

“For the first time in history, Mexicans will be able to board a luxury cruise in their own country. It’s outrageous that to take a luxury cruise we [currently] have to get on a plane and fly to another country, only to board a ship that much of the time takes us back to visit our own coastline.”

He said Vidanta will apply its 45 years of experience in the luxury resort business to a sea-going vacation experience.

The company plans to begin offering cruises in the fall.
It will operate out of Vidanta’s resort in Nuevo Vallarta, Nayarit, docking in the new Puerto Magico cruise ship terminal and give travelers the option for a cruise and resort vacation.