Chantel Luna came to Puerto Vallarta with little thought of becoming a jeweler. Her first vacation to the area with her family in 1999 instilled the desire to make Mexico her home, which she followed through on in 2003. She was drawn to the language, people and the culture. After working in the hotel industry and dabbling in real estate, Chantel was ready for an occupation that would exhibit her creativity and talent.
In the summer of 2008 she was inspired when her father gifted her with a ring he’d fashioned out of a beautiful spoon he found in an old box at an estate sale. The ring was one of a kind, and there were few people who saw it that didn’t want their own unique piece of jewelry like Chantel’s. With her father’s encouragement, Chantel began making rings to sell and it wasn’t long before she was also crafting bracelets and necklaces.
It’s not unusual for clients to bring their own family heirloom silverware to Chantel to be reinvented as earrings, pendants, rings, and a variety of ornaments. With a select group of pickers, Chantel has friends who scout out silverware in antique stores, auctions, and estate sales. She chooses the best pieces to be made into the items she sells in her store and at local markets, with the remainder recycled. Nothing is wasted.
Chantel Luna is self taught, learning through trial and error, but also with the good fortune to have been able to shadow some great silver and goldsmiths. She knows her basics, mainly working “cold” metal, meaning she doesn’t heat the silver to change the form.
Chantel’s first marketing and public selling experience began with the local Old Town Farmer’s Market here in Puerto Vallarta. While still holding down her position in a real estate office, she reshaped silver at home, morning and night. Her weekends were filled with selling her wares in outdoor booths, including the La Cruz Market on Sundays. With a great leap of faith in herself, and support from family and friends, she quit the day job and threw herself into full time jewelry making.
In 2009 Chantel Vintage Spoon Jewelry became a real business.You can find Chantel Luna in her store on Basilio Badillo, in the heart of Old Town Puerto Vallarta. Though she doesn’t plan on opening a second location, Chantel is looking forward to some big changes in the next year, collaborating with other artists and growing Chantel Vintage Spoon Jewelry. Her main collaborator is her architect husband, Ezequiel Luna; together they have created a beautiful line of furniture, which you can find in the Basilio Badillo store. A meticulously handpicked ensemble of artisans also sells their products at Chantel Vintage Spoon Jewelry & Boutique; an exceptional line of accessories, clothing and art.
When Chantel isn’t working, you’ll find her enjoying her favorite things; friends, kids, saltwater, the beach and Mexican sunshine. The location of Chantel Vintage Spoon Jewelry & Boutique is Basilio Badillo 325, Puerto Vallarta. The Olas Altas Farmers Market is the first Saturday in November until the last Saturday in April, from 9 a.m. to 2 p.m. The Mercado Huanacaxtle is held on the first Sunday in November until the last Sunday in April from 10 a.m. to 2 p.m. at the Marina La Cruz de Huanacaxtle.
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