Meet Heriko Joyeria and Heriberto Saucedo, Master Jeweler

Fossil and bone are usually materials found at an archeological dig not at a jewelry vendor’s booth at a farmer’s market. Add a stunning variety of semi precious stones, quartz, fire opals, fresh water pearls, leather, wood, silver and gold and you have the ingredients for Heriberto Saucedo’s unique and mystical jewelry design.

Born in Gomez Palacio, Durango and raised in Guadalajara, Heriberto began his artisan journey over twenty years ago. At the age of 17 he started travelling throughout Mexico learning to work with a wide variety of materials and techniques. He has studied with traditional artists and master jewelers and taken specialized courses at the Escuela de Artes Plasticas in Taxco. He has participated in many exhibitions, art fairs and cultural events throughout the country.

Heriberto and his partner Christel Reimink have been part of the Olas Altas farmers Market since the very first season. Together they have built this family business over the past nine years along with many colleagues and clients who have become dear friends. He uses natural and organic materials like silver, .925, .950 and even up to .970, gold, 14 kt, 18 kt and 24 kt, wood, leather as well as silver and gold plated metals. He has created a collection of one-of-a-kind rings, necklaces, pendants and bracelets made with a variety of semi precious stones such as fire opals, sapphire, ruby, diamonds, amethyst, turquoise, malachite, sun and moon stone and several kinds of quartzes such as smoky, white, rose and citrine. He also uses organic materials like fossils, obsidian, shells and amber. This year´s search for unique materials lead Heriberto to Columbia where he hand selected different kinds of emeralds. Other seasonal eye-catchers are pearls and hand carved bone faces.

People feel drawn to it,” and “It’s so nice you let us browse and have fun trying things on without being pushed into buying.” These are a few of the comments from Heriberto and Christel’s loyal customers. “We strongly believe that handmade jewelry should feel great when you wear it and to trust the intuitive energy of the stones,” says Heriberto.

Heriberto had his first store in Sayulita 13 years ago called Mexica Teahui with a partner who still runs it. Together with Christel, a 20 year Mexican resident from Dutch background, he had a second store, Ollin Mexica, from 2008-2010. Their participation in the Olas Altas Farmers Market was so successful they decided to close the store and focus on the market for a more personalized approach and service. Christel combines her fresh water pearl collection of bracelets, necklaces and earrings while travelling the country as a federal licensed tour guide, always inspired by Mexico’s colorful arts and complex history.

Heriberto is also known for his special designs upon request like custom made friendship or wedding bands. Visitors also trust him with their personal pieces of jewelry and/or precious stones to be transformed into a new design.

Heriberto and Christel can be found at the Olas Altas Farmers Market every Saturday from November to April. They can also be reached at 322 190 5632 and 322 160 2747 and by email at

The Olas Altas Farmers Market

The Olas Altas Farmers Market offers over 90 booths of “Handmade and Homegrown” goodies as well as prepared foods such as tamales, tacos, homemade ice cream, paella, baked goods, meat pies and vegan and vegetarian dishes. You can also find soaps, jewelry, clothes, sprouts, produce and fermented foods.

We’re open from 9:30 to 2:00 pm every Saturday from the first Saturday in November to the last Saturday in April in the Lazaro Cárdenas Park in Vallarta’s Emiliano Zapata neighborhood. Parking is available in the garage under the park.

By Mary Stehley

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Celebrating twenty years of publishing weekly in Puerto Vallarta! Since 1997.