Life in La Cruz: Magic Touch

To enjoy a massage by Luz is a blessing. Our guests adore her magic touch as much as I do!

Luz Rivera was so enamoured by the quality of life in La Cruz, that she moved here.  The tranquility, security and what she says are “the kindest people; humble, happy, always sharing a smile and beautiful greetings. I love the community and the life style here is very supportive, always promoting cultural and social programs.” She loves the surroundings, sunrises and sunsets and night skies full of stars.

Luz was born and raised in Monterrey on a farm in the mountains of Chihuahua. Before La Cruz, she worked for several years in an Italian restaurant-bar in Guanajuato, México. She performed all roles including working in the kitchen to serving and managing. She’s also worked for a project investment firm, a communication agency, in journalism and had her own coaching firm.  She received her certification in Naturopathy and Holistic Therapy and opened a health center in Monterrey for three years before moving here.

Now Luz dedicates her time to her business ‘Live & Love’; a group of life lovers and co-workers that provide services from La Cruz to Chacala, Riviera Nayarit. Their services include Health & Wellness, Real Estate, Sustainable Projects, Events, Concierge and Community Services. Luz created her team and business over the past seven years. She’s a certified holistic therapist and naturopath coach and her focus for the last fifteen years has been on the health and wellness. She’s an experienced professional in Ayurveda, yoga and personalized detox programs.

She told me “I love my work helping people to reconnect with their natural energy, their prana, breathing, unblocking and healing the physical and emotional body to live a better quality of life. Once you live the experience of a therapy session you feel more alive and in love! It`s like being born again, balanced, aligned and so open!  Seeing my patients so happy and free, is something that makes me happy and in love, so it is therapy for me at the same time, it is like breathing.

The therapies Luz and her team provide: Holistic Therapy, Shiatsu, Lymphatic drainage, Reflexology, Deep tissue, aromatherapy, Naturopathy, Alternative Medicine Therapies, Nutrition and Psychology and Personalized Detox Program. We work with the patient as a whole, not only on the physical but also emotional and mental, that is the meaning of Holistic (“HOLOS”) the whole body.

Luz is inspired by “Life, love, happy and sad people, healthy and sick people, well being, nature, music and yoga, work, opportunities, community, education for children, the beach, ocean, sky, and good food and wine of course!!

If Luz had a magic wand she’d improve the streets of La Cruz, have folks recycle more and there’d be more gardens and parks. Her favourite quote which her daughter handmade and had framed for her “Let all you do, be done in love”.

Luz says “So here we are… whatever your heart is beating for, listen to it, like the winds whisper, and let it be. Live & love, then come and share it with us!”

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Cindy Bouchard
Cindy Bouchard, an expat Canadian runs a Boutique Hotel, Villa Amor del Mar, in La Cruz de Huanacaxtle. She and her husband Chris are living and lovin’ in Vallarta–Nayarit. If you want more info on La Cruz or desire… A very special vacation contact Cindy via