Big Changes Coming to Vallarta’s Old Town

Sitting empty for more than nine years, the eyesore across from Lazaro Cardenas Park is soon to be completed.

The big news this week as the graffiti-covered unfinished “Condo Plaza Olas Atlas” in front of Lazaro Cardenas Park has been purchased by new owners. The project is slated to begin in April 2018.

Roger William Berg, owner of “My Vallarta Realty,” is overseeing the project for the new owners, W.I.T. Management Group S. DE R.L. DE C.V and local contractor, Raymundo González Chavarin of Constructora Natra S. DE R.L. DE C.V. The history of the “Condo Plaza Olas Atlas” building is a sad but not unheard of tale. The previous owner ran out of money while building. Despite pre-sales, he was unable to finish construction, and everyone lost out, including the presale buyers. And then, of course, compounding difficulties, the market crashed spectacularly in 2008.

To waylay fears and address rumors about the building being stopped due to structural construction issues, Berg had the construction reviewed with five different independent engineers and has tested each concrete floor and the columns for integrity. A full engineering report will be complete this week.

Acknowledging the rumoured issues, Berg assures us that, “The public will be able to see that not only was it built correctly, but the Municipality of Puerto Vallarta did its job in making sure the original contractor followed the plans and engineering throughout all of their inspections.”

Who is Roger William Berg?

Living year round in the Banderas Bay area for five years, Berg is not new to real estate and design. Before his short-lived attempt at retiring in paradise, Roger was a general contractor in Utah, starting in 1991 and expanding the business to California and Florida. Winning design and construction awards in the Annual Salt Lake Utah Parade of Homes events in 2003 and 2006 with “Platinum Homes Utah,” Roger Berg has been successfully building homes for over 15 years. After a few years selling real estate in the Orange County real estate market, Berg decided to retire to Puerto Vallarta, Mexico.

Roger chose Vallarta because his parents owned timeshare property in Nuevo Vallarta and he understood the quality of life offered in Banderas Bay. Retirement did not last long for Berg, and he soon became Sales Manager at the Sheraton Buganvillas Resort Vacation Club; moving into the position of Special Projects Manager. Wanting to focus on real estate projects, Roger launched My Vallarta Realty & Management in Puerto Vallarta as owner/broker, President, and CEO, beginning with his first substantial Mexico project, the revived Los Muertos 42 Signature Series Residences.

Roger is a family man; coaching football and baseball most of his life and continues to work with youth football here in Puerto Vallarta. He told me, “A coachable child is an employable adult.” His two older children reside in Utah, and his daughter lives with him here in Vallarta, attending the British American School.

Q: Why did you choose this specific project, especially with all of the history involved?

B: I choose this project because no one else wanted to, and I enjoy a good challenge. It is a great location and property with a ton of potential. It had lots of problems, but I rolled up my sleeves and worked for my clients for over a year to acquire the property. I was able to use my years of architecture, construction, design and real estate background to be able to resolve the issues. And now we’re preparing to finally deliver to the Romantic Zone the finished building this community deserves.

Q: What is your vision for los Muertos 42 Signature Series Residences?

B: To finish this old/new land-mark in Old Town, complete with spacious condominiums all enjoying ocean views. The new condominiums being built around the Romantic Zone are mostly square, smaller units. We are going to be more traditional with more space, not more units. Instead of the original 32 condos, we are changing and adding floors to accommodate 41 finished condos ranging from Sky Lofts at 75 m2 to Sky Penthouses at 782 m2 with various sized units in between.

Q: What are your plans for the common areas?

B: We are planning on finishing the lobby (temporary sales office), pool deck, commercial building with spaces available for rent and sale, and our three-bedroom model along with two other models in April 2018. Construction is scheduled to start on April 1, 2018, with our Sales Office opening at the end of April and the pool deck and model unit opening around August or September. Limited occupancy will start in January 2019.

Q: Tell us more about the commercial spaces. When will they be available?

B: We are offering eighteen commercial spaces ranging from 22 m2 to 258 m2 for long-term leases or rentals. We are now accepting reservations for upcoming leases. The commercial space should be open for business by October 2018. We are also offering eight units of Live/ Work space available for sale.

Q: During our tour of the entire building together you mentioned residents would have more than one parking space per unit. Can you expand on this?

B: All units will include a desig- nated parking spot in our under- ground secure parking garage. The larger units will have two and three parking stalls. Bodegas are also available for an extra cost in the garage for personal storage. The commercial spaces will use the parking across the street as the underground parking will only be for the residents.

Q: What are the estimated dates of completion?

B: We are hoping to have final approvals in April 2018 to begin construction and start delivering condos in January 2019.

Q: You have selected SOlutions Mexico/The Furniture Store for your furniture design for the residences and common areas. Why SOlutions Mexico?

B: I selected SOLutions Mexico for their design ideas to help bring our project to life; they are also offering free design consultations with every sale or pre-sale.

Q: What do you think about the ‘Condo Boom’ downtown? Do you feel the infrastructure can support the number of people this will bring in?

B: The downtown area is under development attack, but it is always a supply and demand driven business. Right now so many tourists are falling in love with downtown and the Romantic Zone.

Q: Do you feel new developments are taking away from the charm of Old Town?

B: I do feel that the new developments are taking away from the charm of Old Town area, but that is what people are buying. There are just not enough condos and commercial properties to support the tourism and ex-pat community in this area, which leads to only one thing; expansion and development. It will lose some of the traditional charm, but these new buildings will bring a new breed of ownership to the area which will, in turn, bring in more businesses and more opportunities for jobs and business.

Q: After what happened with the development in the past, what can you say to people who fear the same result?

B: New buyers can feel safe because we have contracted MEXLAW to handle all deposit monies in a TRUST or ESCROW account, only to be released at the consent and signatures of the buyer, thus protecting them from any misuse of their funds for their unit. Each contract will be accompanied by a complete escrow instructions form.

Q: I hear you have another project coming up—What can you tell us about it?

B: Our next project is 475 hectares of oceanfront in El Realito near Mayto where we are designing a new township with an 18-hole golf course, ‘Bora-Bora’ style over the water bungalows with unforgettable serene beaches.

The Construction of Los Muertos 42 Signature Series will begin in April, and the plan is to have the major work completed over the summertime, with the final touches on the individual condos after that. This will help cut down on dust and much less noise and trucks during the 2019 high season.

While purchasing a new home, a question that inevitably arises as to how to furnish it. A daunting task anywhere but even more so in a foreign country, especially if you are not fluent in Spanish. To make the process easier, the developer of Los Muertos 42 has secured an exclusive agreement with SOLutions Mexico. This online store has a solid, ten-year reputation for comfortable, well-made and reasonably priced furniture from reputable manufacturers.

“We are thrilled to offer the owners Los Muertos 42 the solution to furnishing their new condos so that they can relax and enjoy the whole experience of buying a new home in Vallarta,” said Sheryl Novak, President, and Owner.

“Each owner can shop how they prefer, whether it be DIY through our website, with the aid of one of our shopping assistants, or with our white-glove interior decorator service and know they are getting the best value for their furniture dollar. We are also planning some unique designs and furnishings for the common areas to create spaces that are going to make the Los Muertos 42 Residential Series superior properties to own.”

Thank you for reading this week. If you are interested in information on developments in the bay, please email me at

Leave a Reply